Kaivros sits at the intersection of digital calm and physical presence. Lilla is the soul, cream the breath, orange the pulse. This is the single source of truth for every mark, color, word and pixel we ship.
Our brand lives in the pause before a session, in the warmth of a cream surface, in the clarity of a single sentence. Think: a spa that publishes API docs.
Soft, never sterile. Warm cream surfaces replace pure white. Transitions are slow (0.2s), never snappy.
Professional without pretense. We say what things do, in sentence case, without exclamation marks.
English-forward with Italian heritage. "Corpo · Testo · Leggibilità" sits comfortably next to "Brand Identity".
A composite wordmark: K in Bricolage Grotesque 700 + aivros in Outfit 500. Baseline-aligned. The K is ~5% larger than the rest.
Primary · Cream
On white
Lilla Light
Lilla Medium
Coral
Orange Light
Dark mode
Violet
Pair the logo with a matching background variant. Always leave clear space equal to the cap-height of the K on all sides.
Use the primary lilla logo on cream and white. Use the cream variant on lilla-lt surfaces.
Never recolor the wordmark. Never apply drop shadows, gradients, outlines or effects to the logo.
Don't place the logo on busy photography, low-contrast backgrounds, or inside containers smaller than 64px tall.
Primary lilla sets the emotional register. Violet grounds it. Orange and supporting hues add warmth, sparingly.
Bricolage Grotesque has character — reserve it for logo and display. Outfit carries the interface. Noto Sans reads the body.
A modest, musical rhythm. Default padding is 16 (comfortable), 24 (generous), 32 (breathing room).
Buttons, inputs, cards, badges. Composed from the tokens above. Transitions 0.2s ease, no bounces.
A short prompt to ease into the session. Sentence case, second person, declarative.
Bilingual, casual-professional, second-person. Wellness-adjacent without being woo-woo. Specific over clever.
Headings and buttons feel like speech — not marketing shouting.
Warm, direct, addressed to one reader. "You" and "tu" freely.
Verbs over nouns. Specific over abstract. Trust the reader.
Type and color carry the emotional tone. No exclamation marks, no "Let's go!".
Use · to pair concepts: "Corpo · Testo · Leggibilità".
Italian and English coexist. Don't translate "Kaivros". Let warmth carry across languages.
Logo files, fonts, tokens. Everything you need to ship something that feels like Kaivros.
Full kit: logos, fonts, tokens, previews and UI kits.
Seven wordmark variants for every background scenario.
Bricolage Grotesque, Outfit and Noto Sans variable fonts.
All design variables and type utility classes.
Sections and layouts for the public brand experience.
Auth, dashboard and session patterns for the platform.